what it is

an ultra-violet shampoo that tones brassy hues + is clinically proven to strengthen + hydrate damaged hair.

who it's for

all blondes, grays, and silvers 1-4c, + high porosity hair

why it's special

wash your way to a brighter + healthier looking blonde! packed with bond fortifying technology, quinoa protein, plant butters + ultraviolet pigments, this purple shampoo keeps your blonde lookin' cool and strong.

• bust your brass cool blonde strength repair shampoo is clinically proven to tone, hydrate + strengthen strands, resulting in 2.2x stronger hair* with 55% less breakage​.*
• safe for strands: clinically proven to be safe for color-treated hair.**

  *after 1 use when used as a system, clinically tested.
**clinically tested when shampoo and conditioner are used as a system.

key ingredients

• bond fortifying technology: helps target + strengthen the bonds in hair most prone to breakage due to environmental stressors, heat, chemical treatments, + more.
• plant butters: vitamin-rich mango butter, borage oil + shea butter.
• vegan proteins: derived from quinoa + provide keratin-like benefits.
• ultra-violet pigments: counteract yellow + brassy tones to bring out the best shades of blonde, silver + gray.

full ingredients

Water/Eau/Aqua, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride*, Amodimethicone, Butyrospermum Parkii (Shea) Nut Extract, Phospholipids, Niacinamide, Panthenol, Caffeine, Biotin, Xylitol, Maltodextrin, Rosmarinus Officinalis (Rosemary) Extract, Syringa Vulgaris (Lilac) Extract, Mentha Piperita (Peppermint) Oil, Hippophae Rhamnoides (Sea Buckthorn) Fruit/Seed Oil, Ethylhexylglycerin, Butylene Glycol, Polyurethane-10, Polyquaternium-16, Polyquaternium-37, Undeceth-5, Undeceth-11, Silicone Quaternium-16, PPG-1-Trideceth-6, Propylene Glycol Dicaprylate/Dicaprate, Butyloctanol, Zea Mays Starch, Natto Gum, Cocamide MIPA, Tetrasodium Glutamate Diacetate, Acetic Acid, Tocopheryl Acetate, Chlorphenesin, Iodopropynyl Butylcarbamate, Sodium Phosphate, Sodium Hydroxide, Phenoxyethanol, Citric Acid, Isopropyl Alcohol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol, Coumarin  *antistatic agent/agent antistatique    
 

HOW TO INSTRUCTIONS

• massage through wet hair. 
• rinse.

GOOD TO KNOW

q: is this color safe? 
a: yes! bust your brass is suitable for color-treated hair.

q: is this safe for keratin, Brazilian, or other chemically treated hair? 
a: yes!

q: what is the amika signature scent? 
a: an intoxicating blend of warm vanilla, spicy sweet clover + fresh citrus.

key ingredients

• bond fortifying technology: helps target + strengthen the bonds in hair most prone to breakage due to environmental stressors, heat, chemical treatments, + more.
• plant butters: vitamin-rich mango butter, borage oil + shea butter.
• vegan proteins: derived from quinoa + provide keratin-like benefits.

• ultra-violet pigments: counteract yellow + brassy tones to bring out the best shades of blonde, silver + gray.

   

full ingredients

Water/Eau/Aqua, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride*, Amodimethicone, Butyrospermum Parkii (Shea) Nut Extract, Phospholipids, Niacinamide, Panthenol, Caffeine, Biotin, Xylitol, Maltodextrin, Rosmarinus Officinalis (Rosemary) Extract, Syringa Vulgaris (Lilac) Extract, Mentha Piperita (Peppermint) Oil, Hippophae Rhamnoides (Sea Buckthorn) Fruit/Seed Oil, Ethylhexylglycerin, Butylene Glycol, Polyurethane-10, Polyquaternium-16, Polyquaternium-37, Undeceth-5, Undeceth-11, Silicone Quaternium-16, PPG-1-Trideceth-6, Propylene Glycol Dicaprylate/Dicaprate, Butyloctanol, Zea Mays Starch, Natto Gum, Cocamide MIPA, Tetrasodium Glutamate Diacetate, Acetic Acid, Tocopheryl Acetate, Chlorphenesin, Iodopropynyl Butylcarbamate, Sodium Phosphate, Sodium Hydroxide, Phenoxyethanol, Citric Acid, Isopropyl Alcohol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol, Coumarin  *antistatic agent/agent antistatique