what it is

our normcore signature shampoo that gently cleanses all hair types.

who it’s for

all hair is welcome!

why it’s special

it’s called ‘signature’ for a reason…packed with a cocktail of vitamins + antioxidants, this lathering shampoo is great for hydration + results in clean, soft + shiny strands.

• Coconut Acid - provides excellent lathering and conditioning.
• works on all hair types - no matter what type of hair you have, our signature shampoo works its magic on anyone, resulting in refreshed, lustrous locks.
• suitable for chemical + color treated hair - feel free to get all the brazilian + keratin treatments and color you desire!

avoid contact with eyes. 

Steps

• wet hair and massage from roots to ends.
• rinse and follow with normcore signature conditioner or soulfood nourishing mask.

key ingredients

• Coconut Acid - provides excellent lathering and conditioning.
• Sea Buckthorn- one of the most potent natural ingredients on the planet, this "superfruit" is one of the few known plant sources of the fatty-acid omega 7 typically found in fish oil. also rich in vitamin C + A and contains antioxidants making it the ultimate holy grail ingredient for hair and scalp.