a gentle shampoo that strengthens + prevents future breakage for your strongest mane yet.

FREE FROM

sulfates, parabens, phthalates, gluten, mineral oil, petrolatum, MIT/MCIT free, and artificial colors

Color Safe, Mineral Oil Free, Paraben Free, Phthalate Free, Sulfate Free, Vegan

WHAT IT IS

a bond fortifying shampoo that luxuriously lathers + is clinically proven to strengthen damaged strands due to everyday stressors, heat + chemical treatments.

WHO IT'S FOR

all hair types 1-4c. ideal for high porosity hair.

WHY IT'S SPECIAL

this shampoo's luxe lather gently cleanses while working to strengthen + reduce breakage.

- claims - 2x stronger*  + 55% less breakage* hair after one use. 

- safe for strands: clinically proven to be safe for color-treated hair.**

* after 1 use when used as a system, clinically proven.

** clinically tested when shampoo + conditioner are used as a system. 

KEY INGREDIENTS

– bond fortifying technology: helps target + strengthen the bonds
in hair most prone to breakage due to environmental stressors, heat, chemical treatments, + more.

- plant butters + vegan proteins: rich in nutrients like omega fatty acids, vitamins, minerals + can provide keratin-like benefits from a plant source.

- sea buckthorn: known as 1 of earth’s most potent, omega-rich plant sources, this superfruit berry nourishes strands, scalp + skin while restoring lipids in the hair to help increase shine, manageability, softness + strength.

FULL INGREDIENTS LIST

Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Disodium Cocoamphodiacetate, PEG-7 Glyceryl Cocoate, Glycol Stearate, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Borago Officinalis (Borage) Seed Oil, Persea Gratissima (Avocado) Oil, Mangifera Indica (Mango) Seed Butter, Butyrospermum Parkii (Shea) Butter, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Lavandula Angustifolia (Lavender) Flower Extract, Chamomilla Recutita (Chamomile) Flower Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Hydrolyzed Quinoa, Aminomethyl Propanol, Bis-PCA Dimethicone, Butylene Glycol, Disodium EDTA, Disodium PEG-12 Dimethicone Sulfosuccinate, PEG-12 Dimethicone, PEG-150 Distearate, Polyquaternium-10, Polyquaternium-7, Polysorbate 20, Propylene Glycol, Sodium Methyl Cocoyl Taurate, Citric Acid, Dehydroacetic Acid, Benzyl Alcohol, Fragrance/Parfum

HOW TO INSTRUCTIONS

for the kure your hair is bound to bond with:
- massage a quarter-sized amount of the kure strength repair shampoo through wet hair focusing on the roots. rinse.
- double cleanse. the first time to cleanse, and the second time to reap all the benefits this shampoo has to offer. fully rinse out.
- for best results, follow with the kure strength repair conditioner.
- use as part of your wash care routine.

GOOD TO KNOW

Q: is this color safe? 
A: yes, the kure strength repair shampoo is color safe

Q: is this safe for Keratin, Brazilian, or other chemically-treated hair?
A: yes, the kure strength repair shampoo is safe for chemically treated hair.

Q: can I use this every day?
A: yes! the kure strength repair shampoo is formulated to be used daily or every wash.

Q: which types of hair does this work on?
A: the kure strength repair shampoo works on all hair types! every hair type is susceptible to damage the kure strengthens them all, from straight hair to chemically treated to curly and textured hair.