what is big hit volumizing shampoo?
hit the high notes with big hit, a volumizing shampoo that instantly boosts volume that lasts all day* with weightless moisture that’ll send limp, lifeless hair home.*

*based on a professional evaluation of 32 subjects.

who it's for
fine-medium hair types (1-3a)

why it's special
this volume deserves an encore. big hit shampoo is packed with volume-enhancing ingredients to turn up the volume without drying or weighing hair down—in fact, big hit helps to add + retain moisture into strands for volume without the compromise. the main act? an instant boost of volume that lasts all day.

• volume that packs a performance: clinically proven for 2.3x more volume**
• iconic volume, the amika way: infused with caffeine to energize flat strands + send limp hair home.
• soft, touchable strands are IT: boosts volume without compromising on (weightless!) hydration thanks to moisturizing glycerin.

**clinically tested when using big hit shampoo + conditioner together as a system.

how to use?

1. massage through wet hair.
2. rinse.

key ingredients

• caffeine: helps energize limp hair + promote sebum elimination.​
• glycerin: adds + retains moisture into strands.​
• sea buckthorn: our signature ingredient that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail ingredient for hair + scalp.

avoid contact with eyes.