what it is

stock this performance-packed shampoo at your salon’s backbar to deeply cleanse all hair types. it’s the perfect primer for the pro smooth over frizz-fighting treatment, breaking down buildup to allow the treatment to properly penetrate. this clarifying formula is packed with powerful vegan ingredients like french pink clay and white charcoal powder—to help absorb dirt, oil and toxins that collect on the hair and scalp—plus vitamin- and antioxidant-rich indian cress stem extract to promote a balanced, healthy-looking scalp

what else you need to know

• this priming shampoo is the ultimate first step in the pro smooth over frizz-fighting treatment but it can also be used outside of the service to deeply cleanse hair of all types and textures. 

key ingredients

• french pink clay + white charcoal powder: helps to absorb dirt, oil + toxins that collect on the hair + scalp.
• indian cress stem extract: enriched with vitamins + antioxidants to promote a balanced, healthy-looking scalp.

full ingredients

Water/Eau/Aqua, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium C14-16 Olefin Sulfonate, Cocamide MIPA, Glycerin, Charcoal (Charbon) Powder, Montmorillonite (Pink Clay/Argile Rose), Kaolin, Illite, Tropaeolum Majus (Indian Cress/Capucine) Flower/Leaf/Stem Extract, Menthol, Hippophae Rhamnoides (Sea-Buckthorn/Argousier) Fruit/Seed Oil, Aloe Barbadensis Leaf Juice, Panthenol, Coconut Acid, Ethylhexylglycerin, Sodium Isethionate, Polyquaternium-10, Polyquaternium-7, Maltodextrin, Tetrasodium Glutamate Diacetate, Sodium Hydroxide, Sodium Benzoate, Phenoxyethanol, Sodium Chloride, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene

Please be aware that ingredient lists may change or vary from time to time. To confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

Please be aware that ingredient lists may change or vary from time to time. To confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.
 

how to use:

• massage through wet hair
• rinse. 
• repeat this step for thicker, coarser hair. 
• towel dry to finish.

avoid contact with eyes. 

key ingredients

• french pink clay + white charcoal powder: helps to absorb dirt, oil + toxins that collect on the hair + scalp
• indian cress stem extract: enriched with vitamins + antioxidants to promote a balanced, healthy-looking scalp.

Please be aware that ingredient lists may change or vary from time to time. To confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

key ingredients

1. massage through wet hair
2. rinse. 
3. repeat this step for thicker, coarser hair.
4. towel dry to finish.